There are many people out there who are doing Facebook Ads and that’s awesome! Facebook targeting is so robust, you’re able to do just more than target users based on basic demographic information, like their gender, age, or where they live. You can also target users based on their job description, their interests, and so much more!
With that being said, here are three Pro-tips for Facebook advertising that you can incorporate into your campaign.
- Custom Audiences – Exclusion List
- When running a lead generation campaign, be sure to add all your generated leads into your exclusion list. Many people tend to forget to exclude them, and if you’re spending $1000+ a day on ads, you’re definitely wasting money by advertising to someone who has already given you their lead information.
- Lead Quality
- If you’re running a campaign and notice that you’re getting a lot of international leads, check to see if you’ve selected “People who live in the area,” when selecting your geographic filters. Facebook automatically opts everyone in an area when you select a geographic filter. Meaning, that if you are a local business only targeting a specific zip code/city, anyone who is visiting that area will be delivered your ads. And if you’re specifically looking for individuals who live in that area, because a visitor wouldn’t purchase from you, i.e you’re an accountant, then you definitely want to use this pro-tip. Often times advertisers forget about this option with all the options available.
- Conversion Optimization
Hopefully one or all these tips will be useful for you. If this all seems too complicated and tedious, let Tigon Marketing manage your Facebook ads account effectively.
I had a client who decided they didn’t need my Google Adwords Services four months ago. The company is a well established Garage Door Repair company and I was often complimented by peers in the industry with the job I did. I often just work hard on each one of my campaigns, so that they are producing a profitable ROI.
This particular account was something I inherited from a previous Adwords expert who was achieving conversions at around $150/lead. I was able to bring down the cost of the lead to nearly $55/lead, while the expectation of my client was to receive a client under $90/lead. However, after I had it converting consistently, my client decided it was probably going to keep running that way and made the decision to save money and end their contract with me. Typically, I ask my clients to sign on with me for three-six months, and from then on they just go on a month-to-month contract and since we had the client for several years, they were able to leave whenever they wanted.
I was sad to see this client go, I thought I developed a great relationship with my point-of-contact. Well four months later, they came back, telling me they made a huge mistake and wanted me to take over their campaign again. When I looked into the dashboard, I noticed conversions went all the way up to $600+ per lead acquisition. Needless to say, I was SHOOK! How could a campaign I created such a strong foundation for go so far beyond terrible?
The Price of Keywords
Well first of all, keywords in the Garage Door Repair Industry can be as high as Legal keywords. For example, Garage Door Repair in Denver can come at a cost of $95! So if you aren’t being careful with your keyword strategy, you can definitely find yourself spending more than on each lead than you’re making.
This is a story about one client, but it happens more than you think. Many business owners think you just need a professional to set up the campaign and that it will eventually learn to improve on it’s own, but this is a myth. You need a professional reviewing and monitoring your account every single day! There is more than just a strong keyword strategy, which can be broken up into 5 different categories, but there is also a bidding strategy, the quality score of your keywords, messaging congruency, and so much more!
If you’re interested in getting your Adwords Account Audited, fill out the form below
Have you taken advantage of the robust targeting features of Facebook?
Everyday, people are uploading so much information onto their Facebook account by simply interacting with their network, which makes advertising in Facebook a great opportunity.
If you have not delved into Facebook ads, there are many features that can help you target the exact customer you are looking for.
Whether it’s to advertise directly to past customers, to up-sell or re-sell to them, creating a lookalike audience based on the intelligent data Facebook has collected on your current user base, or even to find a new customer who may have specific interests in your products or industry, Facebook advertising can get you more leads at a lower cost than Google Adwords.
Though, simply creating an ad doesn’t do the trick. You need to track it. This is where you need to install a Facebook Pixel, so that you know when someone arrived to your site through your Facebook ad, and even if they submitted a lead form through your landing page. Facebook’s tracking features are much more robust!
Imagine you’re marketing for a law firm and you have several areas of practice. Why re-market to people who have been just to your site, when you can advertise directly to users who were looking specifically at Real Estate Law, and you are using a remarketing campaign that generally targets anyone who visited your website. First of all, unless your brand is established in your city, then there needs to be an educational aspect to the advertisement. So they know who you are and what you do. Instead, you can use Facebook’s robust features to specifically advertise to the people who have searched uniquely for that area of practice on your site. This is how you can eliminate waste marketing, enhance the advertising experience to be particular to your individual audience, and save money while generating more leads.
If you are interested in learning more about how Tigon Marketing can help set you up for success, use the contact form below and a Marketing Consultant will be reaching out to you.
Are You Taking Advantage of Remarketing?
Do you have an online marketing strategy? Does it involve PPC? Facebook Ads? If so, you’re already on the right track, if not, contact us and we can help you get set up.
You may or may not have it set up, and if you do have it set up, are you maximizing your ROI with testing and tracking? If not, then you’re definitely wasting your marketing dollars.
For marketing noobs, remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet.
How does this work? What else, cookies… Just think, customers who are inside the sales funnel who are doing research for purchasing a service/product. They come to your website, but they also visited a dozen other company’s like yours. Do they choose your company? Maybe… maybe not…
If you are taking advantage of remarketing, your ads will be in front of their face. Usually when they are exposed to a site with google adwords/adsense and even on Facebook.
Inbound Marketing For Pediatric Companies
You may or may not be familiar with inbound marketing.
Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization.
We have had success in the pediatric clinic setting, being able to leverage content through social media and SEO and driving a customer base of over 100 patients a month. This is probably more than any small/medium pediatric clinic can see, as we drove leads to convert on a website through educational content.
You might ask, what sort of educational content? Well for this example, the clinic dealt primarily with Occupational Therapy for children with special needs. Through market research, it became clear that many parents did not know what occupational therapy is and how it could benefit their child. This lead our team to develop an educational strategy that helped enlightened parents. This drove traffic by the thousands to the website, which ultimately lead to hundreds of conversions through online forms and through phone calls direct to the clinic.
The intentional by-product of this strategy also increased brand awareness and increased social following four times in less than 6 months.
If you are a company that specializes in the pediatric industry and are looking to find an experienced company who can help you create your digital marketing strategy and drive real results to your bottom line. Reach out to us today by submitting a contact form and a marketing manager will get to you as soon as possible.
We also manage a special needs community newsletter for San Diego. So if you are a business, looking to be in front of over 2,000 families, contact us for pricing.
What Are Facebook Photo Sizes?
If you ever find yourself asking Google that question, it happens pretty often. Whether it’s from pure laziness, or that they may have changed something on Facebook. However, if you don’t want to keep Googling it every time you need to prepare images for a Facebook campaign, here it is:
|Profile Picture in Header||170px||170px|
|Profile Picture on Timeline||40px||40px|
|Shared Link Thumbnail||476px||249px|
You’re welcome =)