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There are many people out there who are doing Facebook Ads and that’s awesome! Facebook targeting is so robust, you’re able to do just more than target users based on basic demographic information, like their gender, age, or where they live. You can also target users based on their job description, their interests, and so much more!

With that being said, here are three Pro-tips for Facebook advertising that you can incorporate into your campaign.

  1. Custom Audiences – Exclusion List
    • When running a lead generation campaign, be sure to add all your generated leads into your exclusion list. Many people tend to forget to exclude them, and if you’re spending $1000+ a day on ads, you’re definitely wasting money by advertising to someone who has already given you their lead information.
  2. Lead Quality
    • If you’re running a campaign and notice that you’re getting a lot of international leads, check to see if you’ve selected “People who live in the area,” when selecting your geographic filters. Facebook automatically opts everyone in an area when you select a geographic filter. Meaning, that if you are a local business only targeting a specific zip code/city, anyone who is visiting that area will be delivered your ads. And if you’re specifically looking for individuals who live in that area, because a visitor wouldn’t purchase from you, i.e you’re an accountant, then you definitely want to use this pro-tip. Often times advertisers forget about this option with all the options available.
  3. Conversion Optimization
    • If you’re looking to get higher conversions, and you’ve only been using landing pages, give Facebook Lead Forms a try. I have a client who was primarily using only a landing page to convert users, and once we moved them over to Facebook Lead Forms, we were converting 4x as many users as we did with the landing page. But first know, you must have a privacy policy on your website, before you can run Facebook Lead Forms in your campaign. You can easily make one here.

Hopefully one or all these tips will be useful for you. If this all seems too complicated and tedious, let Tigon Marketing manage your Facebook ads account effectively.

Have you taken advantage of the robust targeting features of Facebook?

Everyday, people are uploading so much information onto their Facebook account by simply interacting with their network, which makes advertising in Facebook a great opportunity.

If you have not delved into Facebook ads, there are many features that can help you target the exact customer you are looking for.

Whether it’s to advertise directly to past customers, to up-sell or re-sell to them, creating a lookalike audience based on the intelligent data Facebook has collected on your current user base, or even to find a new customer who may have specific interests in your products or industry, Facebook advertising can get you more leads at a lower cost than Google Adwords.

Though, simply creating an ad doesn’t do the trick. You need to track it. This is where you need to install a Facebook Pixel, so that you know when someone arrived to your site through your Facebook ad, and even if they submitted a lead form through your landing page. Facebook’s tracking features are much more robust!

Imagine you’re marketing for a law firm and you have several areas of practice. Why re-market to people who have been just to your site, when you can advertise directly to users who were looking specifically at Real Estate Law, and you are using a remarketing campaign that generally targets anyone who visited your website. First of all, unless your brand is established in your city, then there needs to be an educational aspect to the advertisement. So they know who you are and what you do. Instead, you can use Facebook’s robust features to specifically advertise to the people who have searched uniquely for that area of practice on your site. This is how you can eliminate waste marketing, enhance the advertising experience to be particular to your individual audience, and save money while generating more leads.

If you are interested in learning more about how Tigon Marketing can help set you up for success, use the contact form below and a Marketing Consultant will be reaching out to you.