Are You Taking Advantage of Remarketing?
Do you have an online marketing strategy? Does it involve PPC? Facebook Ads? If so, you’re already on the right track, if not, contact us and we can help you get set up.
You may or may not have it set up, and if you do have it set up, are you maximizing your ROI with testing and tracking? If not, then you’re definitely wasting your marketing dollars.
For marketing noobs, remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet.
How does this work? What else, cookies… Just think, customers who are inside the sales funnel who are doing research for purchasing a service/product. They come to your website, but they also visited a dozen other company’s like yours. Do they choose your company? Maybe… maybe not…
If you are taking advantage of remarketing, your ads will be in front of their face. Usually when they are exposed to a site with google adwords/adsense and even on Facebook.